This Cookie Notice explains how Mohan Prakash Jeyasankar, who makes Apex as a free passion project ("Apex", "we", "us" or "our"), uses cookies and similar technologies on our website at apexapp.site (the "Site") and in the Apex iPhone app, its Apple Watch app and widgets (the "App").
The short version: we don't set cookies or use advertising trackers, on the Site or in the App. The Site counts visits with Cloudflare Web Analytics, which is cookieless (see below). The App does keep some data on your iPhone so that it works, such as your settings and keeping you signed in. This notice explains what that is.
What are cookies?
Cookies are small data files that a website places on your computer or phone when you visit it. They can help a site remember your preferences, keep you signed in, measure how the site is used, or follow you across other websites to show you ads. "Similar technologies" include tracking pixels (also called web beacons or clear GIFs), browser storage, and software development kits (SDKs) in apps that collect information for analytics or advertising.
Cookies can be first-party (set by the site you are visiting) or third-party (set by another company, such as an analytics or advertising provider).
Do we use cookies or similar tracking technologies?
No cookies, and no advertising or tracking. The Site is a simple set of static pages. It sets no cookies, uses no browser storage, loads no fonts or other content from third parties, and contains no advertising, social media plug-ins or tracking pixels. The one script it loads from outside our own files is Cloudflare Web Analytics, a cookieless visit counter from Cloudflare, our host (see "Website visit statistics" below). One page, the private live link viewer at apexapp.site/live/, asks our own backend (hosted by Supabase, our processor) for the latest update of a run that someone has chosen to share with you. It does this with a plain request, not with a cookie, stores nothing on your device, and draws its map itself, so no map service is contacted. The App contains no analytics, advertising, crash-reporting or social media SDKs, does not access your advertising identifier, and does not track you across other companies' apps or websites.
| Type | What it does | Do we use it? |
|---|---|---|
| Advertising | Collects information about your browsing over time to show you targeted ads and measure them | No, not on the Site or in the App |
| Analytics | Measures how people use a site or app | Not in the App. On the Site, only Cloudflare Web Analytics visit counts, which set no cookies (see below). |
| Essential | Needed for the technical operation of a service | No cookies. The App stores some data on your iPhone so it works (see below). |
| Functionality and performance | Remembers your choices and improves performance | No cookies. The App remembers your settings on your iPhone (see below). |
| Social | Lets you sign in with or share to social networks, and may also be used for advertising | No |
Other technologies we don't use
- Tracking pixels and web beacons: none on the Site (the Cloudflare Web Analytics script is a cookieless visit counter, described below), and we don't put them in emails we send you.
- Browser web storage: the Site doesn't use it.
- Third-party SDKs for analytics or advertising: none in the App.
- Session replay (recording what you tap, type or scroll): none.
- Device fingerprinting: none.
Website visit statistics (Cloudflare Web Analytics)
We use Cloudflare Web Analytics to count visits to the Site. It is a privacy-first, cookieless tool: it does not use cookies or local storage, does not fingerprint your device, and does not track individuals across websites or build profiles of them. Cloudflare says it does not track individual end users across its customers' websites. It measures page views, the page or site that sent you (the referrer), your country, your browser and device type, and how fast pages load. It does this with a small script that loads from Cloudflare (static.cloudflareinsights.com) and reports back to Cloudflare (cloudflareinsights.com). Cloudflare, Inc. is our hosting provider and processes this on our behalf.
We use it only to count visits and learn which pages and links work. We don't see who visited, and we keep no visitor-level data ourselves. Cloudflare keeps the detailed readings for a short time and then reduces them to aggregate figures. Because it sets no cookies, there is no banner to accept or reject. To avoid it, use a content blocker or a browser setting that blocks analytics scripts. We can't promise that Cloudflare's script honours Do Not Track. The Site works the same without it.
Cloudflare's optional bot-protection features can set a strictly necessary security cookie (called __cf_bm). We have not switched those features on for the Site, so it sets none. If that ever changes, we will list the cookie here first.
Server logs on the Site
Our Site is hosted on Cloudflare Pages. Like any web host, Cloudflare processes your IP address and basic request details (such as the page requested, time and browser type) in its server logs to deliver the page and protect the Site against attacks. This does not involve cookies from us, and we don't use these logs to identify or profile visitors. See our Privacy Policy for more.
What the App stores on your iPhone
Apps don't use cookies in the same way as websites, but they do store information on your device. Apex stores only what it needs to work, and nothing is used for advertising or tracking. We consider all of it strictly necessary to provide the service you asked for, which is why the App doesn't show a cookie banner or ask for separate consent.
| What | Where it is kept | Why |
|---|---|---|
| Your sign-in session | iOS Keychain (encrypted) | To keep you signed in |
| Settings and preferences, such as units, route trimming, reminder time, training place, story progress (including Summit receipts), the nickname for your couple or duo, and avatar choices | App settings storage on your iPhone (UserDefaults) | To remember your choices |
| Steps and step goal for the Apex widgets and Apple Watch app | Shared app settings storage on your iPhone, sent directly to your paired Apple Watch | To show your progress there |
| Offline copies of recent workouts and changes waiting to upload | App database on your iPhone | So Apex works without a signal, then syncs when you're back online |
| Cached walking directions between the public places in the story map (Verona, the Cinque Terre, Mount Fuji) | App files on your iPhone | So the story map loads quickly; it never uses or stores where you are |
| Your planned routes and the route you chose to follow | App files on your iPhone (not backed up) | So you can follow a route without a signal |
| Your privacy zones, and the true first and last point of your recent activities | App files on your iPhone (not backed up). The first and last points never leave your iPhone. | So routes are trimmed and segments are checked even without a signal |
| Your segments and segment times waiting to upload | App files on your iPhone | So segment results work offline; unsent times are dropped after 14 days |
| Your personal heatmap | The app's cache on your iPhone | So the heatmap opens quickly; it is never uploaded |
| Paired Bluetooth sensors (name and Bluetooth identifier) | App settings storage on your iPhone | So Apex can reconnect to your sensors |
| Your live sharing "always share with" list | App settings storage on your iPhone | To suggest the people you usually share with |
| Export files you create | Temporary files on your iPhone | So you can share or save them; you choose where they go |
How to remove it. When you sign out, Apex removes your sign-in session, temporary export files, scheduled reminders, saved routes, the heatmap cache, your privacy zones, segments and activity end points, and your live sharing list from your iPhone. When you delete your account, Apex also removes its settings (including paired sensors), the offline database and the story map cache. Deleting the App from your iPhone removes everything it stored there, except items in the iOS Keychain, which iOS can keep after an app is deleted. To remove those too, sign out or delete your account before you delete the App.
Your choices
- Website. The Site sets no cookies, so there is nothing to accept or reject. To avoid the visit counter, use a content blocker or a browser setting that blocks analytics scripts. You can still block or delete cookies for any website in your browser settings. To learn more, visit allaboutcookies.org.
- App. You can change your settings in the App, sign out, delete your account (tap your avatar, then Settings → Delete Account), or delete the App. You can also control Apex's access to location, Apple Health, motion, Bluetooth and notifications in iOS Settings.
- Advertising identifier. Apex doesn't use it. You can still limit apps' use of it in iOS Settings → Privacy & Security → Tracking.
If this changes
If we ever decide to use cookies or similar technologies that are not strictly necessary (for example, analytics that use cookies or similar storage), we will:
- update this Cookie Notice and our Privacy Policy before we start, and list each technology, who provides it and how to control it;
- ask for your consent first where the law requires it, through a banner on the Site or a prompt in the App, with a clear option to refuse that is as easy as accepting;
- let you change your mind at any time;
- honour Global Privacy Control signals where the law requires it;
- update the App's privacy details on the App Store; and
- if it ever involved tracking you across other companies' apps or websites, ask your permission through Apple's App Tracking Transparency prompt first.
For more information about how we collect, use and share your information, see our Privacy Policy at apexapp.site/privacy.
Changes
We may update this Cookie Notice. When we do, we will change the date at the top.
Questions
If you have any questions about this Cookie Notice, please email us at privacy@apexapp.site.